Blue Ocean Strategy
Blue Ocean Strategy By - W.C Kim and Renee Mouborgnee Preview Companies adopt conventional strategies which seek to blow other competitors out of the water. The result, however, is far from what is imagined, it is like flogging a dead horse! The book illustrates numerous ways through which an organization can rise above the pettiness of competition. About the Authors W. Chan Kim and Renee Mouborgnee are top-ranked management advisors and professors at INSEAD, France (the second-largest business school in the world). The Korea-born W.C Kim is a Fellow of the World Economic Forum and board member as well as an advisor to many multinational corporations in Europe, the U.S., and the Asia Pacific region. Ms. Mouborgnee is an American and completed her fellowship at INSEAD; she also served on former Preside...